I need advice on how to raise my ticket prices without destroying my attendance. I finally made it back into League Two level, and it became quickly apparent that most of the other teams were making more .money then me. I realize that there is likely multiple reasons for this, but for now I want to discuss how to raise my ticket prices. I compared my teams arena capacity, ticket prices and attendance with all of the top 4 teams in my league. They were all charging more for their ticket prices, by roughly 30% more. They make roughly $60,000 to $75000 more a week than my team. Now if I thought it was as simple as just changing my ticket prices to more like what they are charging then I wouldn't be here. Because when I do try that, my attendance crashes. The one big difference I can think of between my team and these others is they're all in the top 4 spots of their leagues, with positive point differentials and winning records. My team is in 5th place and has a losing record. Could that be the reason why I can't successfully raise my ticket prices like theirs? Without crashing my attendance? Another question, if I raise my prices to something similar as others in my league, then watch my attendance suffer the next week...if I keep my prices higher, and not change them back, will my attendance start to slowly raise. Normally when I raise prices and watch my attendance suffer too much the following week, I quickly change the prices back. I never have tried raising them, then watch the attendance suffer the next week, and then still leave the prices higher for the following weeks. I wonder if they'll slowly rise? I hope that makes sense. Lo! Anyway, any info on this subject would be appreciated. I do have an advanced PR manager, who I hope is helping me, but I'm already hemorrhaging over $55000 a week over my budget. Adding more expensive staff would only put me in the negative more I suspect. Thanks all!!
Last edited by MichTodd at 5/10/2025 9:05:37 PM