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At what point is a PR person worth upgrading? (thread closed)

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262507.1
Date: 09/01/2014 12:01:43
Overall Posts Rated:
2323
As implied in the title, I've pretty much ignored this staffer as I didn't think it was worth it when I had a relatively small arena. My question is, when is it worthwhile to invest in a PR guy? Is it based on arena size? What level league you're in? How well your team's doing in the current season?

Advice? Opinions?

Thanks, guys!


This Post:
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262507.2 in reply to 262507.1
Date: 09/01/2014 13:41:40
Overall Posts Rated:
26142614
Well the main purpose for a PR Manager is to get fans to continue going to your games and buying merchandise. If you are selling out your arena and you upgrade your PR manager you can more easily raise your arena prices and your PR manager will help get fans to stay with the higher prices, if you are not selling out and upgrade your PR manager, you will most likely get closer to selling out. There is always a benefit in upgrading to a decent level PR manager in my opinion. I also use a PR manager because the skillsets that they have can also give you a slight boost for home/away games for league play. Crowd Involvement and National Appeal actually help your team in game.

Murray/Harris/MPJ/Grant/Jokic - 2020 NBA Champs
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262507.3 in reply to 262507.1
Date: 09/06/2014 21:44:48
Overall Posts Rated:
766766
Three elements to a PR guy.
PR guy will exemplify any existing merchandise elements. Bring more people into the stadium. And potentially the Crown Involvement element.

Merch elements - eg: National team members, players in top 10 stat categorys etc.

So lets say you get a 10% merch boost for having one of your players in the top 10 for scoring, if you have a better PR manager, you might get a 13% bonus instead.

PS: I just made those numbers up.
So it has an overall effect on everything in merch.

So if your arena prices are low, you have guys in national team or top 10 of league stats, and arent pulling above league average merch, then maybe its worthwhile upgrading.

But, if your arena is filling up, and your merch is well above league average, then it may not be worth it.

From: ned

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262507.5 in reply to 262507.1
Date: 09/07/2014 03:36:19
Freccia Azzurra
IV.18
Overall Posts Rated:
821821
Second Team:
Slaytanic
imho he's useless, nothing more nothing less :p

1990-2022 Stalinorgel - https://www.youtube.com/watch?v=pV-Xppl6h8Et
From: Dodor
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262507.7 in reply to 262507.6
Date: 09/07/2014 11:53:30
Dodor Utd
A Grupa
Overall Posts Rated:
476476
Second Team:
Dodor Inc
I've always had a lvl 4 PR, and have never been able to understand what he does. Merchandise income has always been low for me. Stadium is empty if I lose a few games. Waste of money in general.

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262507.8 in reply to 262507.7
Date: 09/07/2014 14:44:01
Fab Five
II.3
Overall Posts Rated:
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Second Team:
Fabulous Five
Then you should try and fire him. Stay with the basic PR for a while and then come back to say there is no difference.

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262507.9 in reply to 262507.8
Date: 09/10/2014 07:31:45
Overall Posts Rated:
766766
yer this is true. your PR guy brings the people that currently come to the stadium and the current merch income.

a minimal PR dude, by my estimate, i reckon would halve your merch income and probably drop your attendance by maybe, 20%?

Do it ! I wanna confirm the numbers.

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262507.10 in reply to 262507.9
Date: 09/10/2014 15:53:10
Fab Five
II.3
Overall Posts Rated:
13351335
Second Team:
Fabulous Five

Do it ! I wanna confirm the numbers.

I did it last season. It's a shame I didn't keep the data but my arena income dropped approximately from 310k-320k with the level 3 PR to 260k-270k with the basic one. And last numbers are the lowest in div. II for me. But I don't remember about merchandise.

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262507.11 in reply to 262507.10
Date: 09/10/2014 16:40:01
Overall Posts Rated:
15061506
If we are talking about this interesting topic...
How much income from arena should you make to think about hiring lvl 3 PR manager? I have lvl 2 (with speciality), and I don't think about upgrading him, but after promotion to D III that's one can make more profits...

Leniwy, stary, wyliniały kocur. Czasem jeszcze zerknie na polskie tłumaczenia.