Word of mouth is much better if the game is good(which BB was in 2010).
Besides more users, in what way was the game better in 2010 than it is now?
Back in the days you could actually compete and catch up pretty soon, nowadays your first few weeks look like this:
http://www.buzzerbeater.com/team/276470/schedule.aspx
No chance to buy decent prospects, no chance to add players with a long term perspective... If I start a game I want a carefree, fun experience, not a week long drag just to win my first game...
Größter Knecht aller Zeiten aka His Excellency aka President for Life aka Field Marshal Al Hadji aka Lord of All the Beasts of the Earth and Fishes of the Seas aka aka Conqueror of the Buzzerbeater Empire in Europe in General and Austria in Particular