i too won the cuip, lost in the finals and got a measly 4, sometimes 3.5 rating from fans.
it's absurd how high of a boost newly promoted teams get, and how much it sucks if you break out and not win it all.
anyway, i realized i had just 10 transfers in the last year, and my familiarity rating is 2 balls. granted i did not sell players that were with the team long.
does anyone have a 4 star rating for familiarity, or above, and say how much of an impact it has on the team?
I did until this season, at least. I think that one probably looks at the number of minutes played by your players, and how long the players with the most minutes have been on your team. It may also look at salary as well as minutes or instead of.
The thing I find really funny is the merchandise. Until I bought a close to 150k salary player recently because I had almost that much room to meet the salary floor, my merchandise revenue was nearly double my "real" salary expenses and for some weeks, higher than I had ever had. This was with essentially one 21k salary player and one 12k salary player who were 14 season veterans of my team and a bunch of scrubs I'd either drafted or signed many years ago.